According to ComputerWorld, the #1 pitfall of corporate social networking is the desire to protect "personal intellectual property". I am also guilty of this pitfall. Instead of posting my thoughts on Enterprise 2.0 in a centralized site such as wikipatterns, I am writing on my own personal blog and thus limiting my readership and not maximizing the value of collaboration.
Despite that, I will still continue to maintain this blog because
- It allows me to build and maintain my distinct identity
- I am not restricted by the content and structure of things I write
- It gives me a direct feedback of how useful my posts are (with the # of visitors)
- I can track easily all the comments.
- It is difficult to identify my contribution in a small section of a long essay.
- People usually will give more attention to the first and last author of the page
- People usually will give more attention to the main article as compared to all the comments.
- It allows people who are interested in my articles to track my posts easily.
- My knowledge can still be linked to other knowledge portals easily. Yes! Linking is one of the useful feature of the web.
The focus should be to encourage people to contribute and to get the the content up. Subsequently it can be retrieved by search or through linking.

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